Voice & Content
Operator-to-Operator
Matter-of-fact. Reads like good devops copy — like journalctl decided to talk back. Title Case for labels — buttons, headers, table columns, menu items, tabs, section titles — never all-lowercase. Sentence case only for full-sentence body, help, and status copy. Uppercase reserved for eyebrows and badge labels at 0.18em tracking.
Status Copy Is Factual
- Backend unavailable.
- Plex authorized.
- Deploy completed with warnings. 2/3 replicas healthy.
The Rules
- No exclamation marks in chrome. Period.
- No "we", no apology framing, no marketing verbs. Write "Available now."
- No celebratory adjectives — replace "blazing-fast" with the measurement ("P99 42ms").
- Numbers as numbers. Mono earns its slot: paths, IDs, hashes, response codes.
- Empty states name the missing thing and the next action. No platitudes.