Voice & Content

Operator-to-Operator

Matter-of-fact. Reads like good devops copy — like journalctl decided to talk back. Title Case for labels — buttons, headers, table columns, menu items, tabs, section titles — never all-lowercase. Sentence case only for full-sentence body, help, and status copy. Uppercase reserved for eyebrows and badge labels at 0.18em tracking.

Status Copy Is Factual

  • Backend unavailable.
  • Plex authorized.
  • Deploy completed with warnings. 2/3 replicas healthy.

The Rules

  • No exclamation marks in chrome. Period.
  • No "we", no apology framing, no marketing verbs. Write "Available now."
  • No celebratory adjectives — replace "blazing-fast" with the measurement ("P99 42ms").
  • Numbers as numbers. Mono earns its slot: paths, IDs, hashes, response codes.
  • Empty states name the missing thing and the next action. No platitudes.